Samuel O'Connell, Easyfairs
Samuel O'Connell
Head of Marketing & Intelligence

Sam has over 7 years of experience working within the events industry and is a Class of 2020 EN 30 under 30 winner. With a background in marketing for conferences, training courses, public sector events and exhibitions, he has acquired a deep understanding of how to run the best event marketing campaigns. For the past 3 and half years, Sam has been working at Easyfairs across all its exhibitions. His role as Head of Marketing & Intelligence focuses on turning information into insight and ensure that all marketing strategies are driven by data-driven decisions through analytics. A role such as his means he is constantly looking for upcoming trends and researching the latest tech on the market to enhance marketing campaigns.